THE STORM IS BREWING FOR 2010!
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On Monday, 18 January 2010, Storm 360, easily West Africa ’s leading entertainment company, got a wide cross-section of media for an exclusive first of its kind sit down with talent and executives of the company. “We’ve been running the show for more than a decade now, since we first came to being in 1990 as Storm Productions launching the first Afrro-Hiphop group Junior and Pretty,” CEO of the company, Obi Asika, said.
Storm 360 operates within a multi-platform, multi-purpose media space which makes us uniquely able to deliver genuine 360 degree content solutions to its many discerning clients.
“Entertainment is our passion and our business,” Olisa Adibua, radio and TV presenter and one of Storm 360’s directors, said. “The only force that rivals our passion for entertainment is our unflinching belief in the potency and potential of the African urban pop culture, especially in our home country Nigeria .”
Storm has been in charge of most of the defining moments in Nigerian music and television, with productions credits including Amstel Malta Box Office (AMBO); Play TV; Big Brother Nigeria; The Scoop; 100% Naija; ILN Teacher’s TV; The Apprentice Africa and Dragon’s Den. In addition, Storm Vision has produced music documentaries (This Day Music Festival 1 & 2), adverts (Heart of Africa) and other audio-visual content.
Now, as Storm 360, which launched officially in September 2008, Storm has marshalled its strengths, deepened its resources, broadened its scope and is now able to offer clients a one-stop source for customized, creative content solutions through audio-visual, interactive, experiential or music-based platforms.
The company’s management includes Obi Asika, Olisa Adibua, Nkiru Asika, Tola Odunsi and Tonye Faloughi.
In the 14 months since Storm 360 launched, the company has continued to dominate the Nigerian entertainment landscape with big budget television shows, innovative musical acts and unique events. These include Calabar Rocks! Festival Diaries and Concert Series, Naija Sings for Mnet, and One 9ja Million Dollar Game Show for Etisalat, shooting live editions of the show across Nigeria in Lagos, Abuja, Kaduna, Ibadan, Benin, Enugu, Maiduguri and Sokoto. The show also made history by giving away the biggest prize in African gameshow history.
The music arm of storm remains as strong as ever, the one consistent music label in the country over the past decade – with artistes that have been successful and been sustainable. Storm’s premium music talent include Naeto C, recognised for his talent, music and sense of style; GT, perhaps Nigeria’s most talented vocalist; Sasha, recognised as the premiere Female talent in African Hip Hop; Tosin Martins, the crooner with the smooth voice and the mellow sounds; Sauce Kid, a superstar in the making; YQ, who has in 2009 built his rep with several street singles; and Pype, the Nigerian dancehall king.
In December 2008, Storm 360 was the international booking agent and talent manager for the 150+ artists that performed at the Calabar Christmas Festival. Our combination of strong local and international networks, thorough understanding of rider and contract management, logistics and production made us the natural choice for this role. In December 2009, Storm 360 reprised its role as international booking and talent manager, bringing in such world class talents as gospel artists Ron Kenoly, Kirk Franklin, Donnie McClurkin, and r&b and hip hops stars Keri Hilson and Wyclef Jean.
In 2010, its projects will include 100% Naija, which will record in Lagos , London and New York for Channel O, Naija Sings second edition for Mnet, the Samsung Love Experience, and Nigeria : The Series, a ground-breaking historical drama series currently in development by Storm 360 and Serengeti Networks. A public presentation of the project will hold on February 9th under the distinguished Chairmanship of His Excellency, General Yakubu Gowon GCFR, with special guests including H.E. Dr Alex Ekwueme GCON and others. The brand is also launching the first talent and booking agency in Nigeria and as such will collapse this business into this company.
More remarkably, 2010 will mark Storm 360’s debut into film. “We will bring our considerable production experience and creative capacity to the world of film, both partnering with other productions and developing our own original projects,” Asika said at the conference. “This year, there’s no part of the country that won’t feel the storm.”
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